Nielsen reports show that 18% of Americans subscribe to four streaming services in 2022, and 93% plan to either add another paid streaming service or keep the same number in the future.
As more consumers split their time across AVOD, TVOD and SVOD streaming services, how can content providers evolve their revenue models to capture each customer's willingness to pay? With a mix of monetization methods, how can they accurately project future revenue? How should their video distribution workflows adapt to maximize viewership and monetization across all streaming platforms?
Join us for the next installment of Zype’s OTT 360 series to find out why a hybrid monetization business model is a must-have to get the most revenue out of your streaming service.
Chris Bray is the VP of Product Management at Zype, with a special focus on the Zype Apps Creator Platform. In this role, he leads all major product innovations on the platform, leveraging his 20+ years of product managment and engineering expertise.
In past roles, Chris has worked for media technology companies such as Walt Disney, Swarmify, and Highwinds before joining MAZ Systems, now Zype, in the spring of 2020. Throughout his career, Chris has developed a passion for building exceptional digital video experiences, and providing end users with high-quality and reliable interfaces.
Chris is an alumni at the University of Central Florida, and has earned an MBA at Rollins College. He now resides with his wife and two daughters in Orlando, FL.
VP of Product | Zype
Shikha Arora is the EVP Engineering and GM MAZ at Zype Inc., the video infrastructure company that enables video publishes build awesome video products for their customers.
She was previously the Founder and CEO of MAZ Systems Inc that helped video publishers distribute content across apps stores and CTV platforms. She holds a B.E.(Hons.) degree from Punjab Engineering College, Chandigarh and she was honored by PEC University of Technology as a “Distinguished Alumni”.
EVP of Engineering | Zype
As Senior Vice President and General Manager of Sinclair’s Growth Networks Group, Ware oversees many of the company’s newest business initiatives in the digital broadcast and OTT sectors. These include national television networks Comet TV, CHARGE! and TBD as well the company’s direct to consumer OTT service STIRR. Prior to his current position Ware launched Tennis Channel’s industry first DTC consumer service. Comet TV, CHARGE! and TBD are Sinclair’s national broadcast TV networks
featuring a line-up of hit TV shows such as Buffy the Vampire Slayer, The X- Files, CSI: NY, CSI: Miami and Wipe Out and is one of the fastest growing channel portfolios in the digital multicast sector.
Senior Vice President - Sinclair Growth Networks Group
Mr. Dixon created nScreenMedia in 2013 as a resource for the Digital Media Industry as it transitions to multi-screen delivery. He has 20+ years of experience working in the Digital TV, Over-the-Top, and IPTV spaces. Previously, Mr. Dixon was an analyst and partner with The Diffusion Group and has held senior executive positions at Microsoft/WebTV, Oracle, Liberate, and others. He is the author of many reports and opinion pieces and is a frequent speaker at NAB, IBC, StreamTV, TV of Tomorrow, Connected TV World Summit, and other industry events.
You can read his opinions daily at https://nscreenmedia.com/latest-analysis/ and hear his opinions every Friday in the popular Inside the Stream podcast with Will Richmond of VideoNuze.
nScreenMedia is the independent voice of the digital TV industry. It provides daily opinions, analysis, news, and information on the events and market movements shaping the industry.
Founder & Chief Analyst
Bio coming soon!
Chief Strategy Officer, Chicken Soup for the Soul Entertainment
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